Sunday, April 22, 2012

4. Melvin and his machines

Melvin the Machine:

Melvin the Magical Mixed Media Machine (or just Melvin the Machine) can be described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldberg's do best - performing a simple task as inefficiently as possible, often in the form of a chain reaction - Melvin has an identity. Actually, the only purpose of this machine is promoting its own identity.

Melvin takes pictures and makes video's of his audience which he instantly uploads to his website, facebook and twitter account. Besides that he makes his own merchandise. All of this within 4 minutes of craziness which you just have to witness yourself.
Melvin the Mini Machine:

Early 2012, HEYHEYHEY had some time to spare and they felt the need to challenge themselves once again, so they set out to build another one of their chain reaction machines called Melvin.
Conveniently built in two old suitcases, Melvin the Mini Machine is a Rube Goldberg machine specifically designed to travel the world. Each time Melvin fully completes a run, he ‘signs’ a postcard and sticks a stamp to it - making it ready to be sent.

Like its bigger brother, Melvin the Mini Machine also has an online non-physical side which he uses to connect to the people he meets. To keep things truly mobile Melvin uses a smartphone for his online identity.

Find out more at melvinthemachine.com

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