Showing posts with label JetBlue. Show all posts
Showing posts with label JetBlue. Show all posts

Sunday, October 7, 2012

4. JetBlue Election Protection 2012



What are you gonna do if your guy -- whoever he may be -- doesn't win the Presidential Election? The country is obviously going to the dogs, so why not leave? JetBlue and Mullen nicely echo the "I'm moving to _____" sentiment with the Election Protection campaign, which promises customers a free flight if their candidate doesn't win.

Visit the site, select your Presidential choice, and enter for a chance to win a ticket to one of the airline's 21 destinations. The site also has a real-time map showing where Americans want to escape to, and after the election results are in, 1,006 tickets will be given away. The brand is also on a canvassing tour around the country, out to encourage people to vote.

Of course, the point is to get customers to go out and vote -- but we have to wonder, how many people are going to vote for the "other guy" just for the free flight?