9. Old Spice - I Can Do Anything

When you smell like a champion, the only thing standing in the way of success is all of the other things it takes to be a champion besides smell.

10. Old Spice guy personally thanks online fans

Old Spice and Wieden + Kennedy are well aware that they have a serious megahit on their hands with Isaiah Mustafa, aka "The Man Your Man Could Smell Like." He's done the two main TV spots, as well as the mustache clip, and now, in a truly fantastic addition to the campaign, he's doing a slew of personalized videos in which he thanks individual people—bloggers, YouTube commenters, Twitterers, celebrities—who've complimented his ads online. Check out his message to Apolo Ohno below, and see a crazy 18 more videos after the jump. The writing is all great, and the work takes the concept of a brand joining the conversation online to wonderful new levels. The only downside, of course, is that he hasn't done a video for us yet.
There must be more than 100 on Old Spice's YouTube channel by now.

Bonus:
Get this awesome Old Spice man's voice for your phone!

Get it HERE

5. Old Spice I Flex

More insane, awesome Old Spice work from Wieden + Kennedy. This time, we get a bodybuilder who punches, kicks, blocks and generally destroys odor—and everything else in his path—in the service of Odor Blocker Body Wash. This guy's on something, and it's not a horse. Plus, he has these crazy talking abdominals. Two more ads after the jump.