Japanese band creates browser-based music vid fuelled by social media
Following up on the viral succes of their 2009 song 'Hibi no neiro', Japanese band Sour have created a browser-based music video fuelled by the viewer's social media feeds.
The band's new song 'Mirror' is showcased through a site (ideally viewed in Chrome or Safari) which first asks visitors to connect using Twitter, Facebook or their webcam. Once connected, the site pulls in content from the visitor's accounts to create a bespoke music video popped into life by an array of browser windows.
The site was created by Wieden+Kennedy's New York's creative director, Masashi Kawamura, who shared directing credits with Qanta Shimizu and Saqoosha, but the video was financed independently by $5k worth of donations through funding-platform website Kickstarter.
Although clearly reminiscent of Arcade Fire's The Wilderness Downtown, the $5k price tag has already earned Sour thousands of mentions on social media and news sites around the world - undoubtedly a greater reach than the average video for a Japanese-language pop song.
http://sour-mirror.jp/
The band's new song 'Mirror' is showcased through a site (ideally viewed in Chrome or Safari) which first asks visitors to connect using Twitter, Facebook or their webcam. Once connected, the site pulls in content from the visitor's accounts to create a bespoke music video popped into life by an array of browser windows.
The site was created by Wieden+Kennedy's New York's creative director, Masashi Kawamura, who shared directing credits with Qanta Shimizu and Saqoosha, but the video was financed independently by $5k worth of donations through funding-platform website Kickstarter.
Although clearly reminiscent of Arcade Fire's The Wilderness Downtown, the $5k price tag has already earned Sour thousands of mentions on social media and news sites around the world - undoubtedly a greater reach than the average video for a Japanese-language pop song.
http://sour-mirror.jp/
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