Thursday, January 27, 2011

8. The Sartorialist


For the launch of Intel’s new 2nd Generation Core processors, we created the Visual Life campaign. Opening with the Invitation Film, we encouraged viewers to upload and share their images and films on the main Visual Life website (intel.com/​visuallife).

As further inspiration, we are creating a series of documentaries about the lives of inspirational bloggers. Bloggers who live particularly visual lives. The first film explores the life of street style fashion blogger The Satorialist (Scott Schuman). Documenting his unique approach to photography and his keen eye for style, we give viewers a glimpse into the Visual Life of the man behind the lens.

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