8. Axel von Friesen and Petter Törnqvis!

The concept for the collection SS11 - Souvenir is based upon five different cities around the world. Souvenir is french for memory, and 1:2:3 took inspiration from photographies as a symbol for memories/souvenirs and made their own interpretation of image development.For the lookbook and film three different stories are told simultaneously. Each story in its own color (blue, red or green). When all three stories collide and interact with each other the image becomes full colour. This technique was used throughout the visual communication including film, lookbook images and ads.1:2:3 also created five different sunsets which are used as backgrounds and are blended together in the film.The lookbook is made in a self-unfolding map technique, picking up its inspiration from tourists maps around the world.

See more work at Adamsky

Biography1:2:3 was founded in 2007 by Axel von Friesen and Petter Törnqvist. Their work is always idea-oriented allowing the design to take on different shapes and forms depending on the specific assignment. 1:2:3 work as both film- and art-directors which often allows them to create dynamic concepts that include both moving images, spatial works and printed matter.

1:2:3 have received numerous awards including gold and silver price in Kolla!, Berlingsstipendiet and Guldägget.

See more work by Axel von Friesen and Petter Törnqvis HERE