10. SS+K Honest Tea

Ad Agency SS+K’s latest marketing campaign for Honest Tea is pretty brilliant. Raising awareness in the form of a social experiment to find the most honest city in America, Honest Tea set up popup stores in 6 U.S. cities, asking people to pay for tea bottles based on the honor system. The campaign proved that our country’s tea drinkers are 87% honest. Yay, humanity. And yay, hidden cameras.

See more work by SS+K HERE