Sunday, August 7, 2011
7. Ellen Von Unwerth
Ellen von Unwerth’s work offers a distinctly sexual and playful version of fashion and beauty photography. In addition to her career as fashion photographer, filmmaker and video director, her work has been collected in numerous books and two photo-novellas. Von Unwerth’s first book, Snaps, was published in 1994 followed by Wicked (1998), Couples (1999) and Omahyra & Boyd (2005). Her photo-novella Revenge was published in 2003 accompanied by exhibitions in New York, Paris, Amsterdam, Hamburg and Moscow. Her most recent book Fraulein was published in December of 2009 by Taschen and accompanied by exhibitions in New York, London, Paris and Berlin. Her photographs have been widely exhibited internationally including in Archaeology of Elegance (20012), Fashioning Fiction, exhibited at MoMA/Queens in 2004, and The Model as Muse, exhibited at The Metropolitan Museum of Art (2009).
After a decade as a fashion model, von Unwerth brought a first-hand knowledge of the kinetic energy of fashion photo shoots to the creation of her own photographs. Her sensual campaigns for Guess? in the early 1990s launched von Unwerth’s commercial career, and subsequently she has created campaigns for Victoria’s Secret, Banana Republic, Tommy Hilfiger, MAC Cosmetics, Baccarat, Bebe, Moët & Chandon, Veuve Cliquot, Absolut, H&M, Diesel, Chanel, Miu Miu and Blumarine as well as a series of advertisements for HBO’s Sex and the City both the series and the feature film. Von Unwerth has also ventured into directing short films for Azzedine Alaïa and Katherine Hamnett, music videos for artists such as Duran Duran and commercials for Clinique, Revlon, Victoria’s Secret, Cacharel and Baccardi.
See more work by Ellen at Art + Commerce