Sunday, June 17, 2012

7. Niels Shoe Meulman


Born in Amsterdam in 1967, Niels Meulman is an internationally known artist, designer, and art director. Meulman began tagging in 1979 and became a graffiti legend by the time he was 18. Known as ‘Shoe’ within the graffiti community, his work evolved into a business for lettering and he furthered his technique by apprenticing under the Dutch graphic design master, Anthon Beeke.

In the nineties Meulman ran his own design company, Caulfield & Tensing, before joining the international advertising network BBDO. In recent years, he has been a Creative Director for MTV Europe, while also freelancing in typographic design. Meulman revolutionized the art of writing with Calligraffiti, an art form that fuses calligraphy and graffiti. He launched this movement in 2007 with a successful solo exhibition in Amsterdam, with contributions from graffiti pioneer and graphic artist Eric Haze and sneaker retailer Patta. Meulman has also teamed up with international record label Rush Hour, to mount a Calligraffiti exhibition entitled Different Strokes. He is currently working on exhibitions in Paris, Berlin and New York.

Widely acclaimed, Meulman’s designs and artwork are in the permanent collections of the Stedelijk Museum in Amsterdam and The San Francisco Museum of Modern Art. Amongst his essential works are a signature shoe design for the British sports brand, Umbro; the re-styling of the Dutch television channel, TMF; calligraphy for the new Bols Genever bottle; the Christel Palace logo that was awarded by the Art Directors Club New York and line of luxury silk scarves for his label Unruly.

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