Sunday, July 8, 2012

4. Thai Health – Anti-Smoking Ad

While anti-smoking efforts worldwide inform people of smoking’s dangers on a daily basis, many adults continue to smoke cigarettes knowing the health risks. The Thai Health Promotion Foundation took a very smart approach to get smokers to think about their health – by enlisting young kids to walk up to smokers on the street, pull out a cigarette and ask for a lighter. How would you react if a small child asked you for a light during your smoke break? No wonder this video got over 2 million views in 2 weeks.

No comments:

Post a Comment