Sunday, October 7, 2012
4. JetBlue Election Protection 2012
What are you gonna do if your guy -- whoever he may be -- doesn't win the Presidential Election? The country is obviously going to the dogs, so why not leave? JetBlue and Mullen nicely echo the "I'm moving to _____" sentiment with the Election Protection campaign, which promises customers a free flight if their candidate doesn't win.
Visit the site, select your Presidential choice, and enter for a chance to win a ticket to one of the airline's 21 destinations. The site also has a real-time map showing where Americans want to escape to, and after the election results are in, 1,006 tickets will be given away. The brand is also on a canvassing tour around the country, out to encourage people to vote.
Of course, the point is to get customers to go out and vote -- but we have to wonder, how many people are going to vote for the "other guy" just for the free flight?