Thursday, January 14, 2010

7. Augmented Reality Structures

A structure “NR Building” located near the station of Tachikawa and in the middle of a commercial district. Being a commercial building, signs or billboards are typically attached to its facade which undermines the structures’ identity. As a solution QR Code was used as the facade itself. By reading the QR Code with your mobile device you will be taken to a site which includes up to date shop information. In this manner we envision a cityscape unhindered by ubiquitous signage and also an improvement to the quality and accuracy of the information itself.

December 15th, 2009 they held an opening which included the limited release of an iPhone application made specifically for N Building. If a QR Code is static, what could we do with a dynamic device like the iPhone? The vision of the future is one where the facade of the building disappears, showing those inside who want to be seen. As you press on the characters their comments made on online appear in speech bubbles. You can also browse shop information, make reservations and download coupons. Rather than broadly tagging, they display information specific to the building in a manner in which the virtual (iPhone) serves to enhance the physical (N Building). The goal is to provide an incentive to visit the space and a virtual connection to space without necessarily being present. I guess this is a start, the building looks cool but the augmented reality still looks like shit.

(Stolen from

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