Thursday, March 24, 2011
3. AIDES Smutley
So you know that expression that's sometimes said about a person who just can't get enough sex? Yea. You know. How they like to "fuck everything that moves? Well that's the kind of guy Smutley the Cat turns out to be in this French AIDS awareness video for the non-profit AIDES.
Created by Goodby, Silverstein & Partners and directed by Niklas Rissler and Kevin O'Grady at againstallodds through Passion Pictures, the video brings us along on a ride with Smutley as he gets himself off by stuffing himself inside everything from a turtle to a dolphin to a fish to an elephant and more.
Eschewing fear tactics, the agency decided to take the humor route with its messaging which is exactly what this cartoon cat, Smutley delivers on. Along with the video, a series of comic strips was commissioned with the intent of motivating people to wear condoms when having sex. Six visuals were created by Goodby and brought to life by illustrators. Nathan Fox showed how wearing rubber gives a person an advantage in dating life regardless of how scary one might look. Cristiano Siqueria, a Brazilian illustrator, showed how condoms open all kinds of doors - and legs.
And in a much more vivid, street-art style, he reminded those who like it rough that there is an easy way to stay safe. Finally, Mike Kazaleh, a veteran of animated cartoons who collaborated on The Simpsons and Futurama, gives us a laugh with a deadpan use of case-by-case storytelling. All of those visuals link back to an upcoming website, blahblahblahblah.org, that will offer practical tools and tips for talking about condoms with partners.
(Stolen from Adrant)