The Gremlins, The Smurfs and creepy little pipsqueaks of all persuasions have nothing on The Sour Patch Kids, whose true personality comes out in Method Man's latest music video, for his single "World Gone Sour (The Lost Kids)," created and produced out of Mother New York. Directed by Hungry Man's Taika Waititi, the clip reveals what happens when Sour Patch Kids don't fulfill their destiny of being eaten, perhaps relegated to the gap in your couch cushions or trapped beneath the floorboards.
The music video is just one part of Mother's new campaign for the kids, which later this year will debut the upcoming Sour Patch Kids video game, "World Gone Sour." Created for multiple consoles, players shrink down to candy size and battle the deranged candy kids who wreak all sorts of havoc like Gizmo on water. Fans can check into the Sour Patch Kids Facebook page for updates on the upcoming game.
Agency:Mother New York
Client:Sour Patch Kids